Analytics add color to the customer conversation
Customers require lots of color. They are fickle. Their behavior is subtle and driven by many things that are not immediately apparent. Our choices are infinite. It’s no longer a matter of two buckets...
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Let the data be your compass
Use data and analytics to do the right thing. Before predictive analytics became a buzzword for businesses around the globe, marketing teams were improving their targeting with predictive models for...
View ArticleUsing predictive analytics to make your data actionable (part 1)
If we were able to predict the future, we would be able read the minds of our customers and know exactly what they wanted. The closest we can get to this supernatural ability is utilizing predictive...
View ArticleUsing predictive analytics to make your data actionable (part 2)
In part one of this article, we discussed how predictive analytics can be used to help predict the future, providing a crystal ball that can help organizations predict how to better reduce churn by...
View ArticleAdapt or die: Analytics should drive your enterprise evolution
As humans have evolved throughout our existence, so has the way in which we work. What has allowed our species to survive for millions of years? It comes down to learning. From learning the best...
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Making data work: Why hope is not a strategy
In this series, we’ve looked a lot into predictive analytics and the goal of obtaining a sneak preview of the future. In this installment, I’d like to do the opposite and look back in time. Once a...
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The art of conversation: Using contextual data to deliver on your intent
Ed Yourdon (CC BY-SA 2.0. Cropped) Faux pas at the party Imagine that your name is Derek and you are attending a party and run into Joanne, a friend from the past whom you are hoping to reconnect...
View ArticleReplay: The value of business simulation (Part 1)
There is an interesting quandary around the use of predictive analytics in business: The more predictive models are used in the operation, the harder it is to predict the direction of the business....
View ArticleReplay: The value of business simulation (Part 2)
In the previous installment, we looked at and discussed strategies for business simulation and the infrastructure needed to make such initiatives successful. Now, we’re ready to discuss some...
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